It's officially Summer 2016 and by now we should all have updated our wardrobe - where are the off shoulder tops and dresses, the denim jackets and short shorts,vintage Fendi sunglasses and oh the DHL shirts?
This summer, the Paris based underground fashion label, Vetements seems to be everywhere; from the streets of Paris to the wardrobes of elite individuals of the fashion industry. Even more so, the wonderful courier men and women of DHL seem to be the trendiest of us all.
Now when Demna Gvasalia decided to throw some DHL shirts on the runway, Instagram feeds have done nothing but appreciate the DHL brand. You could be walking the streets of London and spot a DHL delivery van and Vetements pops into your mind. As much as everyone loves the re-branding of DHL, do we really want to pay over a £150 for a yellow shirt that has DHL printed over it and the label Vetements on the inner neck line?
Don't get me wrong, I love, love, love the brand and Gvasalia, but let us be honest, if Vetements had not set this trend, no one would have thought a DHL delivery guy is anything but close to a 'fashion NO-no'.
Think about the unthinkable, sock-boots (combination of boots and socks), yes that has become a very recognisable item and one that so many wish to own if not owned already.
I love the fact this brand combines the most ridicule ideas and creates an undeniably edgy persona- wearing a DHL shirt is like being able to pull of denim on denim in the early 2000's... now that's a huge achievement!!!
What about the sock jersey boots? If not for Vetements, why wear a sock boot when you can happily wear your leather ankle boots or thigh-high suede boots?
Either Vetements is street smart or we are just willing to accept anything as the new trend, the stepping stone driving us away from our repetitive fashion statements and something out of the small box we are all clustered in.
So unless Chanel finally excludes tweed from at least one of their collections, Vetements seems to be going in the right direction and giving something back to the fashion industry.
P.S- Feel free to get a pair of the sock-jersey boots for me ;) or tell me what you think about this THINK PIECE.